What kind of data are available on Google Analytics, and what can you do with them?

There are two types of data that you can collect in Google Analytics:

√ User Acquisition Data: data about your users before they visit your website
√ User Behavior Data: data about your users when they visit your website

(1) User Acquisition Data

Before users visit your website: you can access data about your user demographics before they visit your website (e.g. their age, gender, and interests). You can also get data about where they are coming from, whether that’s Facebook, other websites, or Google search. I call these data “user acquisition data” because they can help you figure out which user group and channels to target.

These characteristics of your web visitors, such as what media channel they frequent and their demographic information, are intrinsic to the users themselves. You really cannot do much to change these attributes.

Luckily, the internet is huge, so even though you cannot change these intrinsic characteristics of your visitors, you can choose specific user groups on the internet who have the characteristics you want to target. You can attract more of them to come to your site by running targeted ads through Facebook, Google, and other advertising platforms. Your user acquisition data can serve as the guiding compass to direct your digital marketing strategy and activities.

(2) User Behavior Data

The second group of data are “user behavior” data, which are collected during a user’s session on your website. “User behavior” data include:

how long a user stayed on your website
what is their first and last page on your website
the most common “pathway” through which they go through your website

Now unlike “user acquisition” data, “user behavior” data can be easily changed by your changes you make to your website. The key here is to use various analyses to identify the pages where your users get “stuck.” You can then smooth out their user experience on these problem pages so users can move seamlessly toward converting to paying customers with minimal friction.

“User behavior” data can serve as a guide for you to improve your website so more of your users end up converting, whether that means making a purchase on your website, or signing up for your newsletter.


The Company X would like to use Google Analytics data to learn more about how customers interact with the site.So what could he learn from analytics?

– Pointing to the most popular pages of a site
– List the items that users click on a site
– Locating points of the world where visitors are connected

Online presence doesn’t just show your prospective customers who you are.

That is, it gives you valuable information about who your prospective customers are, what they want and how to offer them.
This allows you to show targeted ads to users just when they are looking for a business like yours.
You can also choose to connect with you on social media for even more photos, videos, and other information.


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