Google My Business is a tool that allows local businesses to create a profile and control how their business’s information appears in Google search and on Google Maps.
Being visible in local search makes it easy for customers to find you. Customers that are looking for businesses on Google maps and in local search are usually ready to buy.
Here’s an example of what shows up when I search for “patisserie” on Google. In this example, the Google maps results are displayed above the organic search results:
Google maps makes it easy for customers to see exactly where you are located and get directions to your business location. Being listed on Google maps can drive a significant amount of traffic to your local business.
Many business NO NEED Website if they have a Google business profile! One example is the patisserie. Why? Because if the user need right now a sweet, he will find the nearly patisserie, on Google maps!
Most Commonly Searched-for Local Businesses
1. Restaurants and Cafés (56%)
2. Grocery stores (37%)
3. Clothing stores (34%)
4. Hotels and B&Bs (34%)
5. Medical practices and healthcare (28%)