10 Basic SEO Tips to Get You Started
Every business with a website should make search engine optimization — trying to get your site as high up as possible on Google and Bing search-results pages — a part of their growth strategy.
At its most basic, “SEO” means finding ways to increase your site’s appearance in Web visitors’ search results. This generally means more traffic to your site.
While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.
All it requires is a little effort, and some re-thinking of how you approach content on your site.
Why Do I Need a Website?
Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.
And answering, “Well, that’s what everybody else is going” simply wasn’t good enough.
When I started my first business several years ago, the first thing I thought was “I need to get a website”. Why did I think that? Why do I need a website?
I decided to get with the program and copy Steve Jobs to answer the fundamental questions about why I, a small business owner, actually need a website.
Reason #1 – Online brochure
Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.